About Me
CHRISTIAN TOLEDO
Illustrator & Creative
Mexico City, Mexico
+52 (55) 3399 2768
ctoledosan@icloud.com
Since I was a just a kid, I started to develop illustration and drawing skills, having the chance to take these abilities to the digital plane with a Classic Macintosh and an early version of Adobe Illustrator in the middle 90’s. Since I was a teenager I’ve been devoting myself to the printing and design business by having my first job in a small family printing house in Mexico City. Working as a freelance designer, I complemented my skills, knowledge and experience by studying and graduating as a Graphic Designer at Universidad Tecnológica de México and getting a Design & Marketing certificate in Vancouver, besides another courses and certificates related to the area.
Even though my favorite area is illustration, I’ve been working in several aspects of commercial design. My experience in the “practical” side of printing industry has given me the necessary tools to get fast and efficient solutions to the different situations related to the area.
I can also say that most of my knowledge and experience has been achieved by working as an illustrator with the Special Projects team at Periódico Reforma, considered as an elite group of idea men and designers inside the most important newspaper in Mexico City.
Now I improve my skills at Maxx Marketing, creating innovative products, new ideas and presentations for our premium clients around the world.
WORK EXPERIENCE
MAXX
Illustrator GD & Account Executive
The creation of fun, innovative products, promotional concepts, POSM, licensed entertainment-based promotions and promotional merchandise proposals and the creative direction and creation of decks and presentations for our global clients, as well as assistance and basic functions in the account department. The recent requirements of the company, has also taken me to follow up and manage importation process of merchandise and logistics. Also I'm responsible for the creation of Kid's Bucket, the kids program for KFC Mexico and all campaigns, characters and concepts related to children.
March 2015 - Today
Mexico City, Mexico
GRUPO L7
Illustrator GD & Account Executive
Manager of Design Department. Responsible for in-house design of Línea 7. Developement of new products related to the bicycle industry and their application to commercial and advertising purposes, besides the design and production of display, stand and POP for several customers, such as La Riviera Duty Free stores or the complete assembly and staging of Expo Palacio del Juguete at Palacio de los Deportes.
April 2012 - February 2015
Mexico City, Mexico
REFORMA
Special Projects Illustrator
Member of Special Projects, a commercial area composed by a group of designers with specific areas of expertise dedicated to the constant investigation and development of new ideas to attract and stimulate new customers, generating new products for the newspaper; besides constant support in specific subjects to the general design areas in the company.
October 2007 - April 2012
Mexico City, Mexico
TO-SAND
Graphic Designer
General design services for several customers in a small family
printing house business.
1996 - September 2007
Mexico City, Mexico
EDUCATION
UNIVERSIDAD TECNOLÓGICA DE MÉXICO
Graphic Design Degree
2001 - 2005
Mexico City, Mexico
INTERNATIONAL LANGUAGES SCHOOL OF CANADA
October 2006 - November 2006
Vancouver, Canada
UNIVERSIDAD TECNOLÓGICA DE MÉXICO
Advertising + Marketing Certificate
April 2004 - June 2004
Mexico City, Mexico
LANGUAGES
English (Fluent)
Spanish (Native)
SKILLS
IIlustration, Character Design, Creative Direction, Basic knowledge on Importations/Logistics and General Administration.
SOFTWARE
Adobe Illustrator, Adobe Indesign, Adobe Muse, Adobe Photoshop, Sketchbook Proo, Procreate, Power Point and Excel.